Hiring a freelance copywriter is now very common for most business owners especially because these days, content can make or break your brand. However, the success of your content does not simply rely on the skills and competency of your writer alone. As a client, you have some homework to do that will help you find the right copywriter.
As a client, there are some things that you need to do in order to find the right copywriter for your brand or business. You need to provide the relevant information that your chosen copywriter needs to craft for the content you need. So before you hire any promising candidate for freelance content writing services, you should know what to do first.
Most experts suggest for clients to be clear about their brand identity. This is the first thing that should be done first. One of the most dangerous things for a brand is to use content that appears generic. This usually happens when you fail to define the tone, style, voice and values you want your brand to carry.
Before you contact a potential writer, take the time to prepare your brand guidelines. Discuss this as well as soon as the writer goes on board. Apply this to just about any professional you hire who will need to work on and with your content, such as an event presenter.
Additionally, you need to identify your objectives. Know that content should have a specific purpose. Maybe you need content to increase your sales for a particular product. Perhaps you’re seeking to increase your search engine rankings, or you’d like to polish a presentation for a client or a live event so you get the response you want from your intended audience. There are a lot of talented writers out there, no doubt about it. But it’s important to get not just any good writer, but rather someone who has skills that match your needs.
One way to do this is to think about the type of content that you need. Is it a regular article to post on your site, a press release to share with the media, or a voice-over text for an explainer video? For most contract jobs, it’s best to find a specialist for every particular project. But it’s rare but truly an advantage to find someone who can handle a host of content including articles, blogs, web copy, press releases, social media and app content, video scripts, case studies and reports. To find the right freelance copywriter for you, you may also want to check for recommendations and client feedback.