The Best Advice About Artists I’ve Ever Written

A Guideline On How You Can Add Value To Your Online Video Through Copyright Free Music It is general knowledge that the first part of the video matters the most because that is when people will decide if they will continue watching or not so you need to make sure that your video contains a lively music the moment it begins. Posting a video is still by far the best approach when talking about marketing. There are so many benefits you can reap from this. You must keep in mind that every time you post a video, do not ever forget to add the URL of your website to it because this is another form of advertising that can create traffic to your site. What is so good about the internet is that everything can be linked together in the sense that even the search engine will show search results in video form for as long as the video is uploaded on a website meant to show videos only and if the key words used to search matches. The thing about online videos is that it will be on the internet forever and so you must make sure that whatever the content is of that video you just uploaded, it will not damage the brand you are trying to build. The main goal here is to be able to attract more customers to make business with you so you need to make sure that your videos has nothing but promotional stuff on it regarding your services or products. Take all the time you need in making these videos because these are the key ingredients to getting the customers you need to make a name for your company.
News For This Month: Music
Majority of the people know that they have a wide array of options regarding any product or service they find online so you are only given one chance to prove the quality of your company to these potential clients. If you wish to not just get people to open your video but to actually finish it, you need to add a good, upbeat background music to it that will get them in the mood for whatever it is that you are planning to present to them in the video.
Finding Ways To Keep Up With Music
There are several factors to consider when trying to attract people like you should put something on it that will look enticing to their eyes and music that will be good to their ears. The lack of music in videos, or in life in general, gives you a feeling of incompleteness and this is something that is very bad for business. Another thing you need to take into consideration is that you cannot just put in any music background on your videos especially if you have illegally downloaded it from the internet.

Healthy Employees Means Healthy Business

Is your employee’s health a liability for your company? Have that one person in the office who is always calling in sick? You can’t force employees to exercise or eat healthy, but you can certainly encourage healthier behaviors. By offering healthier snacking options and incentives for healthy decisions, you can not only boost the morale of your team, but also help to keep your business running smoothly.

Wellness programs are a growing trend in the work place. These programs offer many different benefits to the employees as well as workers themselves. High cholesterol, cardiovascular disease, obesity, high blood pressure and lack of exercise are just a few of the typical employee health risks. In fact, according to MediFit, 70-90% of health care spending is caused by preventable, modifiable health risks. By enforcing a wellness program in your office, you can help eliminate many of these risks, leading to a happier, more efficient and most importantly healthier work place!

Many jobs involve sitting at a desk for long periods of time, short, unhealthy lunches, and everyone catching that same bug that’s been going around. Just making a few simple changes such as starting a walking lunch group where before your break you all walk around the building for 5 minutes, or cutting back on the number of donuts in the break room can make significant changes. While there are many different ways to go about making your officer healthier, it’s best to test different options and slowly introduce healthier programs to see what works best in your company.

One great way to help promote healthier habits in your work space is to offer employees healthier options. Many offices have vending machines full of pop, chips, candy bars, and the like. When employees are crunched for time or forget to pack their lunch, they are likely to go straight for these unhealthy options. Many companies now-a-days are offering “healthy vending”. These machines are stocked with many natural, organic, even gluten free options that are better for employees but taste great. This simple change in machines can help ignite a spark in your employees to make healthier decisions and realize that healthy doesn’t have to be boring.

Not only are these healthier options going to be good for your employees, they also benefit the business as a whole. Sugary snacks and drinks may give employees that burst of energy they need, but often lead to a crash which makes them less productive than they were before. Consistently bad eating habits and lack of exercise can lead to many healthy issues and poor immune systems meaning employees take far more sick days and let’s face it, once one person gets sick, they all get sick. Natural foods full of protein and natural sugars are proven to boost energy and keep it going longer than sugary snacks making employees that much more productive. By promoting a healthier workspace, you are helping to eliminate some of these problems which means you’re not only improving the lives of your employees, but also the life of your business.

No matter what actions you take, even the simplest changes can be a great stepping stone to a healthier and happier work environment. From short walks to a vending overhaul, every little bit helps. So do some research and get on your way to a healthier workplace!

Tips on Setting Realistic Business Goals

When it comes to setting business goals, it can be tricky to find that middle ground. If you set goals that are too high, you might get discouraged. If you set them too low, you may end up bored or complacent, or disillusioned with your business. So how do you strike a balance? Here are some tips.

1. What do you want?

First, you need to determine what you want. Go ahead and brainstorm – make a list as you do. Put it down on paper and don’t hold back.

2. Assess your list

Now, take a look at your list. Make a sub-list of steps you have to take to reach each of those goals and dreams. Are there some items on your dream list that involve steps you can’t take? If you cannot take the steps necessary to achieve that goal, then it needs to be modified or removed from your list.

3. Strategize

As you are making your sub-list of steps, you need to develop definite strategies for those items on your dream list that are achievable. Being able to see what is necessary to achieve that dream can help you decide whether or not to pursue it. The strategy may in fact be doable, but you are unwilling to take those steps for personal reasons. That is fine; it’s your list and your goals.

Go ahead and don’t judge yourself – if you can’t/don’t want to adopt a certain strategy for your own reasons, then cross that goal off the list. The point is to narrow things down.

4. Timeline

Determine a timeline for your goals. Do you need to make more money right now, as in this month? Or do you have more long-term goals, such as eventually quitting your day job? On your master list, write down your timeline. This will help you further narrow things down – if the goal can’t be reached within your allotted time, then it doesn’t belong on your list of goals.

5. Know yourself

One of the keys to succeeding is to be really honest about your strengths and weaknesses. Sometimes we think we can do it all, or do anything… and other times we think we can’t do anything. Neither of these extremes is likely to be true! If you can, ask others what they think they can see you doing. Once again, break out your pencil – list things you like to do and abilities you feel confident about. Just about any skill or attribute can be channeled into helping your business succeed.

Smart Ideas Shared By The Experts For Business Growth And Expansion

For most business owners, aiming for their business to last for years and even grow and expand is the main goal. However, it can actually be a huge challenge. If you want to ensure business growth and expansion, it is not enough to simply have a long-term vision but you should have a tangible plan.

You need to determine what sets your business apart. Know your value proposition and what sets your business apart from other industry players. Know why customers should choose you over other companies offering essentially the same products or services that you offer. Companies compete differently. Some outpace the competition by offering lower prices while others have anchored their success upon authority. Either way, your value proposition should be something that only your business can offer customers.

If you let go of that value proposition, there is considerable risk that your company’s competitiveness will be undermined. It is also bets to know your ideal customers. Companies that thrive over the long term do so by offering a solution to a specific problem. While it is enticing to pursue almost every potential customer you might come across, that will only spread your resources thin, leaving little value for actual customers who can benefit from your products or services.

Growth entails making decisive changes. And so, know the key indicators for this growth. Since not all changes are worth pursuing, know what those changes are that can bring about true growth.

In order to determine the right answer to that, you have to identify key indicators which influence growth. After determining those, you will need to funnel your resources toward those. Additional revenue streams can make a business profitable. However, there are some revenue streams that are not sustainable over the long term. There are also products or services which may seem great at the onset but do not bring significant revenues.

Additionally, take cues from the competition. Even if you are routinely beating the competition, there are some areas where your competitors are doing things right. Look at what other players in your industry are doing, evaluate their decisions, and take cues from their success. This is very important in business growth and expansion.

Lastly, learn to hire the right people. Your employees are your greatest assets as they often are in contact with your customers and are attuned to their needs. If you do not have sufficient funds, you can cut back on some expenses and luxuries and funnel those funds toward the compensation and development of your employees.

5 Ways to Set the Stage for Growth

There’s no lack of “growth mindset” articles and quotes out there. Challenge is…

After you “get it,” how do you “do it?”

Making road for growth is about finding your own groove, so you can set YOUR stage that allows exploration and experimentation.

1. Learn Something Different

To write good copy, to be good at marketing and to excel in business, you need to know how people operate. At the end of the day, it’s PEOPLE who buy your stuff.

If niche is a way for us to define our place in the world, then wrapping our head around HUMANITY gives us the fundamental building blocks.

Learn from high performers; learn about economics, sociology, psychology; read stories that explore emotions and imagination. These are the input for understanding the world around us.

Look around, be curious, step out of tunnel vision and give you brain food for thoughts.

2. Connect Your Story With the Big Picture

Road doesn’t always “appear” on its own. It’s there… but you gotta get your butt over “there” to see it.

The world that allows you to do your best work and gives you the dream clients IS there. You’ve to CONNECT yourself to it – find your place in it – before the inevitable next step appears under your nose.

Craft your world by telling your story intentionally from the perspective of creating meaning.

Why do you matter to what and who matters to you? Your value and convictions inform and connect YOU with what you do and how you do it.

This is an intentional creation of your story. It’s not a laundry list of your credentials, nor is it a self-gratuitous way to tell your life story.

When you can speak to a larger context in your story, YOUR road will open up.

3. Just Say Yes

To get your butt over to where the road is, you gotta do something. You gotta be in it to win it.

Instead of sitting on your bum, over-engineering and over-analyzing every move, just say YES to opportunities that’ll take you one step closer.

Often times we just need a push, a little momentum, to help us find the rhythm and speed.

It’s different from “throwing spaghetti on the wall and see what sticks” by blindly implementing tactics others say you “should” do.

You need a certain degree of clarity and the discipline of discernment, to understand if saying Yes to a project means taking you closer to where you want to be.

4. Pick the Right Tools and Resources

You need to choose the tools that give room for you to grow in the direction you want. You don’t want to feel hindered by what you can or can’t do because of technology.

Technology should not be a determining or limiting factor in how you express your message and deliver your services.

There’s also a flip side we need to be aware of…

Unfortunately many people tend to purchase too many tools and services, out of FOMO and under the impression that these tools will give them the silver bullet.

There’s a delicate balance between getting a service that allows you room to grow, vs. having unnecessary features and functionalities that cause overwhelm and confusion.

Instead of taking the most straightforward path to get things done, I’ve seen many running around in circles because they let the tools they’ve purchased drive their strategies.

Don’t let FOMO drive you into buying a bunch of tools, services and subscriptions you don’t need in the foreseeable future.

(You’ll much more likely to forget about it than “get to it.”)

Everything is evolving, including your business and technology. You don’t need to be sitting on obsolete stuff that distracts you from doing what really matters.

5. Go Outside, Get Some Air

Seriously. Pump some oxygen into your brain.

History’s most creative and impactful figures often say their best ideas come when they take walks in nature. Studies have shown that when people are put in “expansive” spaces (spacious, high ceiling, open) they tend to be more creative.

Stop equating checking stuff off the list with being productive. Instead, be creative and do what matters.

Ling Wong:: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Through her unique blend of Business + Marketing coaching/consulting with a Mindset + Psychic Twist, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts – by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 10 years experience in the online marketing industry.

Yes, Face-To-Face Business Networking Is Still a Thing

There are those that are natural born networkers and there are those that are not. I fall squarely into the “are not” camp.

The goal of business networking is to meet, and connect with people so that you can find clients, partners, employees, referrals to people who provide services you need, or referrals to people who need the service you provide. Networking can even simply be about meeting people in the same boat as you to become part of your support system.

Networking is vital to growing any business, including mine.

Since it’s so important, I’ve been working on it. I’ve identified four things that need to take place any time you network. Here they are, along with some strategies of how to do it.

1. Get yourself into the right mindset.

Whether or not you like networking, it is vital that you go with the right attitude and with a specific goal in mind. I always put a smile on my face before I walk into the room and keep it there regardless of how I feel inside. Even if I’m feeling uncomfortable I look confident and, simply by smiling, my brain believes I am confident.

In terms of goals, know what you are looking for. Why did you decide to go to a networking event? What about this event drew you? Is there a specific person you want to meet? Is there a specific need you are looking to fill? Can you decide to engage in conversation with a specific number of people?

2. Find someone to talk with.

This is where it gets real. If you don’t know anyone in the room, smile, take a breath and find someone standing alone and walk up to them. They will be happy to be rescued. If nobody is standing alone, approach a group with an odd number of people, it will be easier for you to join a conversation.

If you do know someone in the room, and they are with a group of people, you can join them and let them introduce you to the people that they are speaking with.

3. Strike up a conversation or, “What do I say after hello?”.

Ask questions about them – and resist sharing about yourself. Some questions I ask are: Why are you at the event? Have you attended this event before? What do you hope to get from being here? What do you like most about what you do? What is your favorite type of client? And, when the conversation naturally turns to you, share a short example about what you do, using simple, everyday language.

4. Follow up with them to build a relationship.

I have seen too many people get themselves to networking events, leave with a stack of business cards, and then leave those cards sitting in a pile on their desks. Let’s be honest for a moment: If you’re going to get yourself out and network, you must follow up or you’ve wasted everyone’s time.

I like to set appointments to follow up when I’m actually speaking with that person. I’ll say something along the lines of, “I would love to learn more about you but clearly this is not the time or place, can we set up a time to talk in the next few days?” Then, pull your calendar out and set the appointment.

If you can’t actually set up that appointment on the spot, at least let them know what to expect from you next. “It was great meeting you today. I’ll send you a copy of the article we talked about when I get back to my office, and give you a call in a couple of days to see what you thought.”

Remember, even if someone doesn’t get back to you after you’ve called them, it does not mean that they aren’t interested in speaking with you or getting to know you further, it simply means that they didn’t get back to you. Try again and then keep trying.

I really think networking gets a bad rap. It all boils down to creating relationships that support everyone in the relationship. Think of it as making new friends. I’m sure you help your friends when they need it and they help you when you need it. That’s all business networking is.

A System Designed To Manage Documents Effectively

You can do so much more when things are organized. This efficiency is only possible when everyone has the similar objective towards management. Managing the business documents has never been so important before. The organization of documents offers control over the proceedings. The centralized nature of document supervision through technological tools is the foremost requirement of any organization in whatever industry. The different nature of business information generated must be classified accordingly. What should be available to an individual employee must also be categorized? Furthermore to what extent you want people to get access to the available business information?

The different emails and other generated communication must also be stored and protected at a secured destination. The access to inaccessible documents must be controlled comprehensively. The safety of business information is as important as any other process of the organization. As the scope and size of the business expands the necessity to manage the business information will increase automatically. You have to make a decision. What to save and what to delete. Even if information is of lesser importance you will prefer deleting it permanently. A safe system must be enacted that can offer better management of business information.

You will not want out of bound people to get their hands on the information. The sensitivity that surrounds the security of the business information is well documented by experts. The archival information that is stored in databases is also critical for business from time to time. The worth of a document becomes imminent when it is immediately required by the concerned people. This is the value that is associated with a dedicated system that can store, access and distribute information on need to know basis. Just imagine how frustrating it could be when no definite system is enacted by the organization.

The allocation of different resources through business information is a mandatory consideration. The needs of different departments are unique and it is important to generate the desired information in a timely manner. A well established system can save considerable time and resource for the organization. Putting it simply you will simply save valuable resources if a well designed secured system is enacted that will store and safeguard the data for you. Unnecessary time is lost when communication is not productive. People might save the same information more than once. Such a procedure will be frustrating for everyone.

The needless efforts to supervise the business information can be prevented. Indexing of the available information will assist in searching for the right information effortlessly. The time to publish the information to the right group of people will decrease significantly. You are better prepared to assimilate the business information in the right context. The workflow will enhance substantially which the prime focus of incorporating a technological tool in the organizational operating procedures. The ability of technological tools to perform multiple tasks for the user is also a significant value proposition. The acknowledgment and reception of information is better recognized between employees.

The most embarrassing situation we have all confronted at the workplace; the boss asking ‘where is the document?’ Searching for the document from the heap of files is an annoying task. How convenient it would have been if a simple keyword had searched the desired document for us? A Document Management System saves the user from pain and distress by incorporating valuable features that can simplify the management of the business information. The faster and reliable solution is the foremost advantage of enacting the system. The highly sophisticated system allows the user to generate what is required at that moment. People working in big team groups can exploit the maximum potential of the aforementioned system. The different types of files, spreadsheets and worksheets can be shared and accessed between relevant people.

The design of value oriented database is a necessity. The different types of information, their relevance and their date of submission are also vital ingredients. The compliance procedure will improve appreciably and information on the basis of their significance can be categorized systematically. You can procure new versions of the systems that can offer tailored solution that correspond with the scope of your business. The cost of unwanted administration will trim down. The supervision of your data center is the core activity that will enable the smooth administration of the system. A Document Management System is a facilitator of productivity that offers extensive leverage to the data managing capabilities of the organization. Find out how you can utilize the system to derive the most favorable outcome.

Your Guide When Finding The Right Freelance Copywriter

Hiring a freelance copywriter is now very common for most business owners especially because these days, content can make or break your brand. However, the success of your content does not simply rely on the skills and competency of your writer alone. As a client, you have some homework to do that will help you find the right copywriter.

As a client, there are some things that you need to do in order to find the right copywriter for your brand or business. You need to provide the relevant information that your chosen copywriter needs to craft for the content you need. So before you hire any promising candidate for freelance content writing services, you should know what to do first.

Most experts suggest for clients to be clear about their brand identity. This is the first thing that should be done first. One of the most dangerous things for a brand is to use content that appears generic. This usually happens when you fail to define the tone, style, voice and values you want your brand to carry.

Before you contact a potential writer, take the time to prepare your brand guidelines. Discuss this as well as soon as the writer goes on board. Apply this to just about any professional you hire who will need to work on and with your content, such as an event presenter.

Additionally, you need to identify your objectives. Know that content should have a specific purpose. Maybe you need content to increase your sales for a particular product. Perhaps you’re seeking to increase your search engine rankings, or you’d like to polish a presentation for a client or a live event so you get the response you want from your intended audience. There are a lot of talented writers out there, no doubt about it. But it’s important to get not just any good writer, but rather someone who has skills that match your needs.

One way to do this is to think about the type of content that you need. Is it a regular article to post on your site, a press release to share with the media, or a voice-over text for an explainer video? For most contract jobs, it’s best to find a specialist for every particular project. But it’s rare but truly an advantage to find someone who can handle a host of content including articles, blogs, web copy, press releases, social media and app content, video scripts, case studies and reports. To find the right freelance copywriter for you, you may also want to check for recommendations and client feedback.

Finance Solutions For Companies Venturing In The Import Industry

Importing pertains to the process of bringing in goods or services from another country. They come from foreign countries and are usually brought in for resale. Many companies find this type of business quite attractive since the products or services from other countries are really affordable and they can be resold for a nice profit margin.

Although the process of importing and reselling goods seems like a simple concept, entrepreneurs who are considering starting this kind of business will have to overcome various hurdles. One of these is finding the right financing solution.

At present, there are various finance solutions or methods you can choose from. The most recommended one by finance experts are:

Factoring in accounts receivables.

Also known as asset-based loans, this method involves selling your credit accounts or accounts receivable to a bank, lending company, or other financing institution. Accounts receivables are usually sold at a discount, between 80-90% of the face value of your credit accounts. An advance payment will be given to you by the factoring company, about of 2-3%, for the accounts you would normally have to wait on for payment.

Purchase order financing.

This method has similarities with asset-based loans. The main difference with this financing solution is that you take your invoices or purchase orders and assign or sell them to a financing company. This company will then assume the risk and the task of billing and collecting. When the goods are produced, the financing company collects the payment from the customers, takes its cut of the proceeds, and pays you the profit. This option is highly recommended if your profit margin is high enough on the goods you are importing. Having a good and reliable supply chain and creditworthy customers are important factors to consider as well.

Inventory financing.

Although inventory financing is an expensive solution, it is still a highly effective way of financing an importing business. Under this method, you will have to use your present inventory to secure a loan that will permit you to buy the imported goods your customers want or need. Because of this, you can effectively increase your inventory without impacting your cash flow. However, with this option, it is crucial to make sure that you can service or repay your debt. Inventory financing comes in three types: blanket inventory lien, floor planning, and field warehousing. Choose the type that best meets your requirements.

Tips on How to Really Own Your Workplace

Full-time employees at home and in an office setting usually spend around 30-50 hours a week in a cubicle or a make shift office environment at home. Whenever a person spends that much time in one place, the décor and the look that the specific place has will most likely dictate and show the personality and personal style of a person.

A natural setting at home or in the office will most likely make an individual more inspired and productive in working. Decorating a common work space according to your personal taste should not be limited. Here are some ways on introducing your personal style in your working space to be able to claim it as your own.

Chose a theme

Your theme for your office space can be as simple or as elaborate as you want to, if your office premises permits such. Include things that relax and allows you to be more creative. You can pin a few images if your family or a dream vacation in mind or a quote that keeps you going through a busy day. Just remember to keep things organized and handy even with all the little decorations and accessories around your working area.

Wall calendars as accessories

Wall calendars are not just accessories that can decorate your working area but can double as a reminder of the things that you have to do in the coming days whether it is work related or not. It is also a great place to stick notes and small reminders that you might miss as the day gets busy at work.

Decorative stationary

Gone are the days of snail mail. However, you can still use stationaries to write a few interesting points about your day or use them as your journal at work. You can even get scented ones to be able to inhale something invigorating on a stressful day at work. Cute stationaries can also be great ways to add color to your working areas.

Personalized mugs

Personalize not only your favorite cup of tea but your mug itself by bringing a rather colorful mug at home than the usual plastic cup. This can include a printed picture of you on a vacation, a quote or your favorite movie. Choose bold and fun colors that fits the personality and the décor of your theme.

One small item when strategically placed will instantly change the look of your working area. Claim it and make it uniquely and creatively yours with accessories and décor that matches your personality.